The Bullring, Birmingham

Indoor LED screen

The Bullring, Birmingham

Indoor LED screen

The Bullring, Birmingham

Indoor LED screen

Advertising screens at one of the UK's leading shopping destinations

ADI’s 22.5m² 6mm high resolution displays at the Bullring in Birmingham are operating as large format digital media platforms for advertisers – with screen hardware owned by the shopping centre and media sold by digital out-of-home giants JC Decaux as part of their M-Vision shopping centre screen network.

Client Comment

“ADI have been hugely impressive. The quality of the screen speaks for itself, but their on-going support and service & maintenance has made ownership a pleasure and also meant ADI were the natural choice of supplier when we looked to add a further screen to our centre’s digital portfolio.” 


The Bullring installations demonstrate an increasing trend within the retail sector for shopping centre ownership of screen hardware. Rather than following the traditional media-funded model, many centres are choosing to invest in their on-site digital signage infrastructure since it offers far greater control from a commercial and content perspective.

The Bullring, Birmingham

The Bullring, based in the heart of Birmingham, is one of the most popular destinations for retail therapy in the UK and features over 160 stores – with an average weekly footfall of 750,000.

ADI’s screens are positioned above the main entrances to the Bullring’s Upper Mall, areas of high footfall which open onto street level, and some of the centre’s main thoroughfares. The LED displays show digital advertising content in broadcast quality. ADI created a bespoke solution for the Bullring which also incorporated steelwork engineering to support the large screens. The contemporary installations are styled to fit with the Bullring’s modern architecture, and the sleek, edge-less design sits well against the venue’s glass and metal features.

Located in a high footfall locations at the centre, the large format allows brands to achieve stand out, while signposting potential purchases to shoppers and helping create the complete shopping centre experience.

Monitoring

In addition to the installation, ADI provide the Bullring with a full service and maintenance package. The screens are monitored remotely from our Live Venue studios utilising HD CCTV cameras – which allow for early diagnosis of any potential issues – as well as full remote access into the processing and content management rack meaning that any issues can often be resolved quickly, without the requirement for an engineer to visit site.

 

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