60m2 LED screen in new shopping area

60m2 LED display on the state-of-the-art ODEON cinema in Brewery Square

Brewery Square is the largest town centre regeneration project in the southwest of England, creating a vibrant cultural, commercial and residential area within the Dorset town. The square has quickly become a popular retail and lifestyle destination with an extensive selection of shops and restaurants.

ADI have installed a 60m2 LED display on the state-of-the-art ODEON cinema in the main square which was complete in time for the cinema’s opening.


ADI’s Solution

Installed on the exterior of the new ODEON and facing onto the main square, the 60m² screen is the dominant feature at the centre of this high profile regeneration project. The screens content is visible to visitors in the square enjoying the local cafes and restaurants, or relaxing in the landscaped area below the screen.

ADI’s screen forms an integral part of the town centre experience and is used to display a variety of programming, including ODEON cinema trailers, advertising and locally produced content. It can also be used for movie-nights and live events, helping create a space for activities that engage the local community.

A complete, custom solution for the ‘Screen on the Square’ was developed by ADI which included the design, manufacture, structural engineering and installation, utilising ADI’s own high specification LED product.

ADI worked closely with the Brewery Square Development Company Ltd and Peter Gunning and Partners LLP, turning initial concepts and the client brief into a high impact solution, utilising our own design and manufacturing processes.

In order to overcome the challenges presented with the regeneration project ADI specially engineered custom slim-line screen cabinets for the screen, enabling it to comfortably sit in the shallow recess available on the building. The screen itself was created using ADI’s own high specification 12mm outdoor LED product which provides fantastic picture quality and is ideally suited to the high impact content that will be displayed, particularly HD movie trailers for ODEON.

By using ADI’s 12mm LED product Brewery Square has been transformed into an exciting hub of entertainment and information for shoppers, diners, tourists and the local Dorchester community.

Client Comment

“Many thanks for your works on site with which we are all delighted. You have an excellent and flexible installation team and the screen just looks amazing. Well done to you and your whole team.”

Nick Coggins, Partner, Peter Gunning and Partners LLP

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