Taking place over a special double Bank Holiday weekend in May 2012, the Diamond Jubilee Celebrations brought millions of people into the capital for a packed programme of events across the four days.
Giant LED screens played a huge part in keeping the vast crowds entertained and ADI’s fleet of mobile iCONIC screens featured in over 60 locations at multiple events, culminating in the Diamond Jubilee Concert at Buckingham Palace.
In what was probably the biggest weekend of events ever seen in London, the four day period saw ADI provide screens in over 60 different locations across the centre of London to five different clients.
Besides the work throughout the weekend, the logistical organisation and management of security clearance for over 30 members of staff at multiple high profile events was challenging to say the least
ADI’s screens ensured not only the enjoyment but also the safety of millions of people, and we’re proud to say were fit for a Queen!
ADI’s 11 iCONIC screens have become a vital part of the Derby, allowing spectators to enjoy on-site hospitality without missing a moment of the racing. They also ensured the estimated 130,000 spectators could see the Derby’s most important visitor – the Queen, whose arrival on the Saturday, marked the official start of the Jubilee Celebrations.
Saturday 3rd June saw one of the largest flotillas ever assembled on the Thames as over 1,000 boats of all shapes and sizes turned out for the Thames Diamond Jubilee Pageant.
ADI supplied 17 of the 45 screens along the route, with a mixture of different sizes of iCONIC mobile LED screens to suit the different locations and viewpoints along the route. These ranged from ADI’s iCONIC 100s – with 4 of these giant screens placed along Victoria Embankment – to the smaller iCONIC 25s at Tower Bridge and innovative double-sided iCONIC 15s, which could be seen at Westminster Bridge, Blackfriars Bridge and Lambeth Bridge.
Undoubtedly the highlight of the weekend’s celebrations, the Diamond Jubilee Concert was held on Monday evening in front of Buckingham Palace and featured a star studded line-up of stars and celebrities.
Staged in front of Buckingham Palace, the high profile Concert was globally broadcast to millions, and ADI’s iCONIC 100+ screens were positioned at the very heart of this music extravaganza and helped the 10,000 lucky ballot winners inside the concert to enjoy a great view of the whole event.
And what an event it was! Curated by Gary Barlow, the line-up of artists included some of the biggest names in British and global music history, including Tom Jones, Shirley Bassey, Elton John and Stevie Wonder. And one of the highlights of the weekend saw Madness appear on the roof of Buckingham Palace, which acted as a backdrop for an incredible animated projection lightshow.
Just outside of the concert, The Mall was the most popular viewing spot for those not lucky enough to be inside the ticketed concert. Eight ADI screens kept crowds of aver half a million entertained with live coverage not only of the whole concert, but also the BBC’s build up. These were a mixture of the smaller iCONICs – 12s, 15s and 25s – which were ideal due to their small trailer size, so wouldn’t obstruct the view down the Mall, and ADI’s iFLY 25 at the very front.
Elsewhere in London, hundreds of thousands more were entertained by large iCONIC 100 screens in St James Park and Hyde Park broadcasting every moment of the star studded concert, which was brought to a close as the Queen lit the National Beacon on the Mall, and – of course – a huge fireworks display!
With the concert finishing at 10.45pm, contractors started clearing the site so that the roads around Buckingham Palace could re-open. Within just a few hours only the two iCONIC 100+ screens inside the Palace gates and iCONIC 100s in the Royal Parks remained in place, ready for Tuesday’s celebrations.
The final day of the celebrations, and ADI’s iCONIC 100+s inside the gates of Buckingham Palace allowed hundreds of thousands of well-wishers to watch the Royal Family attend a Service of Thanksgiving at St Paul’s before the Carriage Procession led them through Central London to Buckingham Palace.
The occasion finished with a royal appearance on the Palace balcony for an RAF flypast and a Feu de Joie, signalling a triumphant end to the Queen’s Diamond Jubilee celebrations and a successful weekend of events for ADI.