iCONIC 120 at the Great North Run start line
iFLY on Gateshead Quayside
Live social media wall
ADI are long-term suppliers to the Great North Run, the world’s biggest half-marathon, having provided outdoor screens to them for nearly a decade.
ADI supply iCONIC screens and outside broadcast teams throughout Newcastle and Gateshead for the weekend, which includes not only the Great North Run on the Sunday, but also The Great Junior Run and the Great North City Games on the Saturday.
The Great North Run is one of many “Great” events that ADI provide screens for for Nova International, including the Great Manchester Run and City Games – see video on right.
The Great North City Games is a relatively new addition to the line-up and sees some of the world’s top athletes competing on a purpose built track and field area on the banks of the Tyne – a popular event that draws large crowds both locally and on television.
The Games feature a smaller ADI mobile LED screen, which is located behind the 150m running track, with the screen above the end of the track, enabling the event to have an additional screen in a tight position that wouldn’t have been suited to a larger mobile screen design.
The weekend also features a number of other screens from across the iCONIC range. With screens needing to move to different locations throughout the weekend, the quick setup times of the iCONIC screens are essential.
ADI screens are most prominent at the start of the race, providing important information to over 50,000 runners and creating an incredible visual aesthetic for TV audiences – for the 2016 event this included the gigantic iCONIC 120SW. ADI also provide a further iCONIC 100 at the finish line and another iCONIC 12 in South Tyneside. The screens run a mixture of content from ADI’s on-site cameras, graphics and live coverage from the BBC, all mixed from within the control rooms of ADI’s iCONIC screens.
2014 saw The Great North Run celebrate its millionth finisher, with the moment captured on ADI’s 6mm SMD screen which was seamlessly integrated into the finish line arch to countdown to the millionth runner passing through, with special on-screen graphics to mark the moment.