JD Sports Campaign
In the latest of example of helping brands flourish and customers smile, intu have partnered with ADI to install a network of Epoch screens across key regional sites. Part of intu’s wider digital and customer experience strategy, the installation of the Epoch screens demonstrates intu’s desire to test new technologies that provide added value for visitors and advertising partners.
Thanks to the dynamic movement of the Epoch range – with screens that seamlessly switch between landscape and portrait – intu have the ability to broadcast a wider range of programming in order to enhance the shopping centre experience and also provide an exciting promotional platform for brand advertisers.
Roger Binks, customer experience director, intu, commented:
“Digital innovation is part of intu’s DNA and this is the latest example of how we’re using new technology not currently available anywhere else in the UK retail market to make customers smile and help brands flourish.
“We’ve seen from the content already broadcast on screens within intu centres as well as the entertaining editorial-led content on our online shopping platform intu.co.uk how much this kind of approach really engages our customers. intu’s unique partnership with ADI allows for even more compelling content to be created and displayed to customers that will also really enhance our offer to brands looking to advertise in intu centres.”
In May 2017, ADI brought the ‘mobile experience’ to the malls of intu Lakeside through the installation of three Epoch screens, all located in the central atrium area. An Epoch 330 is positioned on the lift-shaft and creates one of the largest indoor LED screens in a UK shopping centre. It’s 30sqm LED screen is visible to shoppers on the lower and mid levels of intu Lakeside, while a dual-sided installation featuring two Epoch 230s hangs from the roof of a modern glass-domed food court.
The project at intu Lakeside was one of the most complex installations ADI have undertaken, in particular the dual-sided Epoch 230s. In order to install two 15sqm LED screens from the glass dome ADI needed to employ extensive structural engineering and produce a large piece of supporting steelwork so that the screens achieve synchronised revolution and could be seamlessly integrated into the existing architecture.
The Epoch 230s are installed on a specially engineered mast that extends and retracts in length as the screens revolve from portrait to landscape. This ensures that even as the screens turn, sight lines can be maintained across the food court, with all vendor store-fronts remaining visible at all times.
The triple Epoch solution delivers an engaging schedule of intu’s social, interactive and editorial-led content, while also offering huge appeal to brand advertisers thanks to the unique and dynamic movement of the revolving screens.
intu Metrocentre and intu Merry Hill
Epoch 230s are located in large open atrium spaces at both centres, providing a platform for intu content, national advertising campaigns and a digital backdrop to live events taking place.
A giant Epoch 400 installed above the main entrance welcomes visitors to intu Braehead and drives footfall to the centre. The 45sqm LED screen is used to promoted the new Soar leisure hub and act as a dynamic digital platform for the intu brand, allowing them to communicate the latest campaigns, up-coming events and in-venue benefits.