Jaguar Land Rover

Dynamic Media Wall, Castle Bromwich

Jaguar Land Rover

Dynamic Media Wall, Castle Bromwich

Jaguar Land Rover

ADI create vast digital media wall for global automotive brand

ADI were tasked with transforming Jaguar Land Rover’s new state of the art facility at Castle Bromwich into a dynamic media wall.

Designed to offer a ‘window into the factory’ and create an exciting focal point for the local community to enjoy, ADI combined LED screen and lighting elements to create a striking digital installation for the global automotive brand.

 


Custom Creative Solution

In order to achieve maximum visual impact, ADI manufactured a uniquely shaped 62m² LED screen and combined it with an LED wall wash and over 2,500 LED nodes to produce a vast digital art piece on the otherwise industrial façade.

ADI’s in-house designers carefully mapped-out the location of every node, with each one receiving an individual co-ordinate on the building to ensure the desired effect.

 

Centralised Project Management

ADI project managed every stage of this extensive and complex installation process at a busy, highly regulated manufacturing site. In addition to manufacture, preparatory works and installation, ADI designed a custom CMS that would allow the coordination of content across the entire installation, and allow ease of management by either Jaguar Land Rover’s team on-site or ADI staff remotely.

Solutions supplied by ADI.tv