Norwich City FC

Epoch: Revolving Stadium LED Screen

Epoch: Revolving Stadium LED Screen

Football's first revolving stadium LED screen technology

Norwich City FC

Epoch Stadium LED Screen revolves between portrait and landscape modes

Norwich City FC

Epoch stadium LED screen in landscape mode

World Football’s First Revolving LED Stadium Screen

Norwich City FC

ADI installed a ground-breaking new stadium screen at Carrow Road, the home of Norwich City Football Club, helping to transform the matchday experience for fans in the stadium. The new Epoch 400, a 45 sq.m high resolution screen which measures a huge 400 diagonal inches, is literally a ‘revolution’ in screen technology.


The new Epoch screen, which was the first of its kind in world football, has the ability to revolve between portrait and landscape formats to suit different types of content. Fans can see pre-game stats, news, player profiles and team line ups delivered in a larger portrait format, with players displayed at a huge 9 metres in height. Ahead of kick-off, the screen revolves to become a traditional landscape display, allowing fans to follow the match and view key highlights throughout the game.

Crucially for Norwich City, the Epoch screen also rotates to face different sections of the stadium at key moments, such as goal replays, to create a more inclusive experience for fans who wouldn’t ordinarily be able to view the content.

The new Epoch screen was part of a wider digital makeover at Carrow Road, in which we installed a new higher resolution digiBOARD perimeter  LED system for the club’s media partner, Lagardere. Completing the transformation, ADI’s sister company, Eleven Sports Media, installed a new network of concourse and hospitality screens to inform and engage fans throughout the stadium.

Connected Stadium Technology

The new Epoch screen is connected to ADI’s unique high speed Live Venue fibre network, which links every Premier League and EFL stadium to our remote production hub. This allows the club to utilise an  experienced team of directors, graphics operators and editors to create one of the best content experiences in football.

Stadium-wide Impact

Connectivity to ADI also allows content to be synchronised across multiple digital displays in the stadium including a new perimeter digiBOARD system and Epoch screen to create a Total Stadium Takeover message. This creates obvious commercial benefits, with the ability to deliver a single sponsor message throughout the stadium to maximise impact. The influence on the fan experience was significant too – as lyrics to fan-favourite chants are coordinated across the digiBOARD and screen, and synchronised with the music to create a fan-rousing atmosphere.

To learn more about our range of Epoch screen solutions see www.adi.tv/epoch