digiSIGN solution for flagship Sports Direct store at Westfield Stratford
ADI installed a high impact digital signage solution for major high street retailer, Sports Direct.com.
As the brand’s flagship store, the recently opened Sports Direct.com in Westfield Stratford City centre demanded a shopping experience to make it stand out from the crowd.
ADI’s high impact digital signage solution features two different elements, with a 2.4m² portrait window screen facing one area of the mall and a 11m x 0.24m strip along the curved bulkhead enticing customers to the shop’s entrance. The signage shows brand-led content, predominantly for Nike.
ADI provided a curved LED solution, which was custom-designed to follow the curves of the bulkhead which also demanded internal access to the signage from the front rather than the back. Both screens use ADI’s proprietary Virtuality S line 6 Indoor screen, with a high resolution 6mm pixel pitch meaning the signage is bright and clear whether viewed from 1m or 20m.
Following a trial period in Stratford, the system is earmarked to be rolled out into further Sports Direct.com stores and ADI have provided a flexible content delivery system to cope with future expansion. Content is controlled centrally from the company headquarters, ensuring programming is standardised and simple to update and rollout.
Full colour LED has a number of advantages over competing technologies. Firstly, is it incredibly bright, giving exceptional colour and contrast in in bright sunlight and maximising standout. It is also incredibly flexible, allowing for completely seamless solutions for unusually sized screens, and easily serviceable.
“ADI have been able to provide us with a high quality product and service, which helps the store to maximise standout in a very competitive retail environment. We hope to continue to roll this solution out across other stores and ADI have specified a content delivery package designed to allow us to easily achieve this.”