Everton Away Kit Launch 2017-18
Broadening our breadth of the type of videos we produce, ADI Films set out to achieve something a little different for Everton’s away kit launch. Umbro’s unique design of a 2D printed map – depicting the area surrounding Goodison Park – imprinted on the shirt created an opportunity to get creative. Our graphics team manipulated a 3D world that navigated through the maze-like pattern design, twisting and turning, projecting various player green screens and fan shots onto giant domineering plinths. This more graphic-generated, visually-complex and multi-layered edit saw a shift away from a linear narrative, and in turn, provided the chance to showcase our broad capabilities.