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Everton FC Kit Launch 2016/17

We worked closely with Umbro and Everton for their 2016/17 kit launch featuring a number of Everton’s key players filmed in three different ways – drone, ronin and handheld. A number of edits were created, depicting the journeys of several different players and how they finally ended up at the famous co-ordinates of Goodison Park.

In conjunction with our retail partner and kit supplier, we commissioned ADI to produce a series of promotional video pieces to support with the launch of our first, second and third kits for the 2016/17 campaign.

Despite some demanding timescales, the team from ADI delivered a series of edits that not only met the requirements of the brief but did so in a highly engaging and impressive fashion. The use of drone cameras to create a cinematic experience for the viewer helped to position the video at a level on keeping with the aspirations of the Club and its partners. The variety of edits produced also ensured video remained the driving force for each of the Club’s three kit launches during the summer of 2016.

Scott McLeod

Head of Engagement, Everton FC

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