Sheffield Wednesday came to us with a vision for a powerful new promo video that would tap into their rich history. It also included working with a real life owl as part of a location shoot at Hillsborough Stadium which was certainly a break from the norm.
“We Are Sheffield Wednesday” was showcased on the in-stadium giant LED screens on February 10th and released concurrently on Facebook and YouTube to tremendous reception: less than a week after launch the video received over 42,000 YouTube views and some great responses from fans whilst the Facebook video has been liked by over 1,800 fans and shared over 1,000 times.
When I described the owl concept to Tom and Peter, I never thought they’d be able to pull it off, but it has turned out exactly as I hoped. So I was very impressed. You only have to look at the comments about the video to see what effect is has had on people and as a result how well it’s been executed. Well done guys. Joe Palmer