West Bromwich Albion Kit Launch Video 2017-18
Shot in a central Birmingham studio, ADI Films teamed up with Adidas to create West Bromwich Albion’s 2017-18 kit launch video. In realising the club’s vision, this short and captivating video encapsulates much of what epitomises The Baggies: grit, passion and pride.
In utilising the clubs famous chant ‘The Lord’s My Shepherd’, the edit builds in pace and emotion leading up to the big reveal. With this being our first creative collaboration with the club it was important to exceed expectations and deliver a defined and professional product the club would be proud of.