West Ham Season Ticket Promo 2017
ADI Films were commissioned by the club to write, film and edit the club’s season ticket campaign. The production was based on an initial idea the club proposed of mixed narratives detailing the preparation, journey and grand spectacle of watching West Ham at the London stadium.
We refined the initial treatment into film script based around 5 protagonists who define the passion and loyalty west ham fans are famous for. It was essential each story had elements that were undeniably West ham to resonate with the target audience.
We had four film crews with professional sound engineers on location for the Chelsea match. Despite the logistical and workflow challenges a commitment of the nature offers we managed to capture all the planned build up with the fans, players and manager.
ADI’s post production team turned the edit round in less than a week to coincide with the official release.
Having only just been released, the commercial impact is yet to be measured, however the video has performed exceptionally well online with over 112,000 views on Facebook and nearly 10,000 YouTube views.
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