The Bupa Great North Run

ADI's screen celebrates the millionth runner crossing the line.

The Grand National

Supplier for over eight years

Giro d'Italia Big Start, Belfast

ADI provided multiple screens a the world-famous race came to Ireland

Great City Games

iFLY on Gateshead Quayside

Nike We Own the Night

Giant LED Screens to drive value and enjoyment from your sporting event

LED screens have become an expected part of today’s modern sporting events – ensuring everyone gets to view the action in broadcast quality whilst enjoying the unique atmosphere of a great sporting event.

  • Add value, maximise engagement and increase ticket sales
  • Wide range of screens ideal for larger events with multiple screen requirements
  • Activate brand sponsorship
  • Lengthen the matchday with fan zones
  • Drive social interactivity

Used by the world’s biggest events and brands

You'll find ADI LED screens at the world's leading sporting events, including nearly every horse racing meet in the calendar as well as at major events like the BUPA Great North Run, the Virgin London Marathon, The British Open golf, The Boat Race and international cricket.

Multiple Screen Sizes for all Event Sizes

ADI provide 14 screens for Royal Ascot – with larger screens along the course supported by a number of smaller screens in hospitality areas behind the grandstands, which help to drive sales of food and drink throughout the meet.

With screens ranging from 12 to 100m², there’s an iCONIC mobile LED screen suitable for every audience size, whether it’s 100 or 100,000.

For larger events, whilst our competitors have to sub contract different screens from multiple suppliers, we’re able to fulfil contracts with our own iCONIC screens. That means our customers benefit from standardised style and quality of screen and our guaranteed level of service across their whole event.

See it in action at Royal Ascot

Drive Engagement Beyond the Event

Fanzone screens are an ideal way to lengthen the match day, increasing income through food and drink sales and adding huge value to both fans and event sponsors.

Our fully brandable LED screens feature at some of the world’s most iconic locations for the world’s biggest sports.

Content and Production Services

We can provide everything you need to go on your screen, with content creation from ADI’s renowned sports production department and on the day filming and production from our full event broadcast team.

Our event broadcast solutions are created to suit your event, including everything from cameras, live graphics and direction to microwave links to broadcast across multiple screens.

For Live Venue™ connected venues, content can be simulcast across the internet, enabling you to reach a global audience.

In Action: Sporting Events Case Studies

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