LED Screen News

Mobile World Congress, Barcelona


St Patrick's Day, Trafalgar Square

Matching pair of iCONIC 25s

Mobile Weltkongress, Barcelona


iCONIC Events

March 22nd 2017

Spring has only just begun but the ADI team have already been busy delivering outdoor events across Europe

The award-winning iCONIC fleet offers screen solutions for every event, here are a few recent rental projects

St Patrick’s Day Parade, Trafalgar Square – Annual celebrations saw a huge parade start at Hyde Park Corner and finish in the famous square, where an afternoon of Irish-themed live entertainment was provided – enhanced by a matching pair of iCONIC 25 screens.



Mobile World Congress, Barcelona – For over 5 years ADI have supplied this global event for the mobile phone industry. For 2017 we upgraded the solution to an iCONIC 100 featuring 10mm product and an iCONIC 120SW (pictured above), delivering an incredible promotional and engagement platform.




European Film Premieres, Leicester Square – The iFLY 25 demonstrates its unique versatility at red carpet premieres, most recently at the launch of Fifty Shades Darker and Kong Skull Island.