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Whatever your event, ADI have the perfect LED screen to suit your audience size and budget.
Choose from ADI's expansive range of large screen and digital signage solutions for hire.
Choose from ADI's complete range of Hire LED Screens using our brand new simple screen selector.
Find out why ADI's iCONIC mobile LED screens are so much better than competitors LED screens.
Unpick the terminology behind LED screens and find out why our iCONIC+ screens are the world's best.
Mobile LED screens are a cheaper, quicker and better solution for most screen rental requirements.
Our LED screens are used by all sorts of different industries.
Please feel free to browse and find out how different markets, brands and events add impact and value with ADI LED screens.
We don't just do big screens - ADI are famed for the complete solutions we offer our customers.
We provide everything to make your event a huge success, including event broadcast, content production and branding solutions.
Digital and printed LED screen branding helps to drive maximum value from your LED screen rental.
LED screens are an exceptional promotional tool and ADI offer advertising opportunities on networks of big screens across the UK.
Our Production department can create amazing content for your event screens, and we also offer full event broadcast services.
Comprehensive LED solutions for indoor and outdoor installations.
Choose from modular LED screen installations, advanced digital signage and world class sporting LED solutions, utilising advanced content delivery technologies.
Modular Virtuality LED screen panels available in a range of resolutions for indoor and outdoor markets and able to be built to any shape or size.
The world's largest and most advanced range of mobile LED screens is now available for purchase globally to LED screen operators.
Advanced digital signage solutions based around Virtuality technology and the latest content delivery systems for scalable turnkey solutions.
ADI's comprehensive stadium LED solutions, encompassing LED screens, digital perimeter signage and LED scoreboards from the UK's leading stadium screen supplier.
Do you know LED from LCD? Virtual pixel from pixel pitch? Find out here...
We've made a short video to try and simply demonstrate how LED screens work and some of the industry jargon used.
Buy an LED screen from ADI and you get a complete package of services and support.
Advanced broadcast, content delivery and content creation services ensures your screen is never lost for words.
There's a lot involved in installing a huge LED screen – ADI make sure that the weight doesn't fall on your shoulders.
Relax, let us take care of it... Full project management throughout not only the installation but through the lifetime of your LED screen.
Ensure you LED screen looks its best throughout its lifetime with support and maintenance contracts from ADI.
What good is an LED screen if you've nothing to show on it? Production, control suites, content delivery – everything you need to make and broadcast outstanding content on your big screen.
Make you screen pay its own way by generating advertising revenue – particularly useful in a retail or captive audience environment.
This year ADI celebrates its 20th birthday.
We boast a rich and accomplished history in LED screen technology and our customers benefit from a wealth of experience with the reassurance that comes from working with a well-established name.
ADI's wide range of Virtuality LED screen panels and 'digi' digital signage solutions are made exclusively by ADI and available only through ADI.
Buy direct from ADI and receive the very best products and services at the very best price.
Pixel pitch and brightness is only a small part of any purchase decision. ADI offer a full range of associated services to help you to get the maximum from your investment throughout its lifetime.
ADI continue to lead the market with our innovative LED screen and digital signage solutions, combining the latest technologies to create products that meet specialist market needs.
With nearly 15 years in large LED screen installations, ADI boast a pedigree that most of our competitors can only dream of and have forged lasting relationships with some of the world's leading brands.
ADI supply LED screen and digital signage solutions to a wide range of industry sectors – see some of our customers here.
ADI supply LED screens and digital signage to an ever-growing list of customers.
Choose from a selection of different case studies to read about some of the different solutions we provide.
But what does all the terminology mean? Here we’ve tried to explain some of the terminology used in the industry and help you to make an informed decision when choosing a big screen for your event.
A pixel is a cluster of LEDs that make up the individual dots that a picture is composed from.
In outdoor LED screens, these tend to be made up of 1 red, 2 green and 1 blue LEDs (or sometimes 2R, 1G, 1B). The LEDs in each pixel light up to different intensities to create a specific colour, updating many times a second, and each screen is made up of hundreds of thousands of pixels, creating a seamless picture.
It’s the same principal as how your television or computer screen works; however, because the viewer is much further away the pixels don’t need to be as tiny!
Pixel pitch is basically the distance between the centre of each pixel on a screen. Outdoor LED screens tend to have larger pixel pitches than indoor ones as they are viewed from further away – the most common size is around 20mm.
Here’s where it starts to get complicated... For the last decade or so, most outdoor LED screens have been making use of a technology generally referred to as ‘virtual pixel’ technology. This rather cleverly shares the LEDs between two pixels and helps to improve picture quality to soften sharp and ragged edges.
Intelligent processing means the picture is shared across twice the number of overlapping pixels, effectively doubling the number of pixels.
This means the Virtual pixel pitch is half of the Actual pixel pitch ie. Actual 20mm / Virtual 10mm

Virtual pixel pitch can be a bit misleading. Yes, the technology undoubtedly improves the picture quality, but in no way does it make it look as good as an equivalent ‘actual’ resolution screen.
In other words, an “actual” 10mm pixel pitch screen has a far better picture and much lower viewing distance than a “virtual” 10mm screen. It will also be more expensive, for the simple fact it has three to four times as many LEDs in it!
When comparing screens, it’s important to always compare the Actual pixel pitches each screen. Generally speaking, the smaller the actual pixel pitch, the sharper the screen will look.
Complicating matters further, not all screens can be made as virtual pixel pitch screens. Smaller pixel pitches pack the LEDs in so close together that they only have room for 1 red, 1 green and 1 blue per pixel.
The resolution of a screen is the number of pixels in it, generally described in terms of width x height. A screen with a smaller pixel pitch will have a higher resolution than a same sized one with a larger pixel pitch. This is because you can fit more of the pixels into the same physical space.
When LED screen companies talk about ‘minimum viewing distance’ this is the distance you have to be from the screen before the pixels stop looking like thousands of flashing LEDs and look like a smooth picture!
All iCONIC + screens feature new screens with smaller pixel pitches than our standard iCONICs, which have 20mm (virtual 10mm) screens. The iCONIC 100+ features a 16mm screen (virtual 8mm), whilst the new iCONIC 15+ and 25+ use 12mm (actual) screens.
Our iCONIC 15 & 25+ screens have been designed primarily to make the minimum viewing distance shorter, which is perfect for smaller screens such as these with a low viewing height.
Both screens can be comfortably viewed from as close as 3m, making them ideal for use in cities and town centres and amongst crowds, and for showing content with small text.
The iCONIC 100+ has a 16mm (virtual 8mm) pixel pitch, giving it a higher resolution, thanks to the sheer size of the screen. That makes it ideal for showing high quality HD video to large audiences.
Whilst a few other competing mobile LED screens use a 16mm screen, none of them are even nearly as big as the iCONIC 100, meaning the iCONIC 100+ comfortably the highest resolution mobile LED screen available in the world today and the ultimate large audience screen.