Case Studies / Charity Events
Cancer Research
Quick Facts
- Description
- iCONIC 15 mobile LED screen to promote Cancer Research UK Race for Life
- Client
- Cancer Research UK
- Services Provided
ADI provided an iCONIC 15 mobile LED screen to help promote the Cancer Research UK Race for Life in Glasgow.
Last year's Glasgow Race for Life was the largest in the UK with over 13,000 women raising nearly £1 million for the fight against cancer by walking, jogging or running a 5k course around Glasgow's City Centre. This year's launch party in the city's George Square aimed to ensure that this year's event (taking place in June) would be even bigger!
ADI arrived onsite shortly after 7am, with the iCONIC 15 up and running shortly after. The screen ran DVD content throughout the day, promoting the Race for Life as well as raising awareness about the effects of cancer and the vital role that Cancer Research UK plays in helping to battle the disease.
The iCONIC 15's two back-to-back screens and on board PA system ensured that the impact was felt throughout George Square. The screen was just part of a promotion that included free massages all day, vouchers for cut-price beauty treatments and advice on how to enter Glasgow's biggest fundraiser!
Customer Comment
"ADI's iCONIC 15 played a key part in this event and formed a brilliant centre of attraction for a very successful day. The screen looked great and ADI were incredibly helpful in providing both their screen and expertise at very short notice."
