Case Studies / Exhibitions
Bauma Show
Quick Facts
ADI's LED screens helped to promote JCB at an international trade fair in Munich.
Bauma is the world's largest and most important trade fair to the building industry, showcasing the latest construction machinery and vehicles, building equipment machines, mining machines and construction equipment and attracting around half a millions visitors over the week.
JCB had a huge exhibiting area, based around a central show area which featured displays from JCB's famous "Dancing Diggers" every hour. A huge range of JCB products were on show, which were arranged around the show ring.
ADI supplied two LED screens for JCB's show area – a large iCONIC 60 and smaller iCONIC 15, both of which carried full JCB branding on their trailers, with the iCONIC 15 also having its speaker pods branded. JCB made the most of the iCONIC 15's double-sided screens, with one screen showing live content via microwave link from JCB's outside broadcast vehicle (which also provided content for the iCONIC 60) and the second screen running DVD content promoting JCB's machines in action. JCB also took advantage of the iCONIC 15's unique ability to spin continuously, creating an eye-catching display that helped to draw crowds to the area.
Customer Comment
"This was the second industry show we had used ADI screens for following last year's Recycling Waste Management Show at The NEC. The screens played an important role in promoting the JCB range of machinery in action and certainly helped to draw crowds. The iCONIC 15's ability to spin was a great feature and certainly added to our event."
