Case Studies / Experiential & Product Launches
Charlie St Cloud
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Quick Facts
- Description
- iCONIC 25 mobile LED screen for Leicester Square premiere of Zac Effron movie
- Client
- Premier PR
- Services Provided
An ADI iCONIC 25 helped entertain thousands of fans at the Premiere of the latest Zac Efron movie in London's Leicester Square.
Famed for his leading role in Disney's record-breaking and hugely popular High School Musical movies, Charlie St Cloud saw a change in character for the young actor away from singing and dancing and towards a more serious role. Nevertheless, it's fair to say Zac has something of a following amongst teenage girls, and they were certainly in attendance at Leicester Square to get a glimpse of their hero!
ADI's iCONIC 25 moved into position late in the morning and played out content promoting the movie throughout the afternoon. Later, as the guests arrived for the premiere ADI took a live feed from the on-site outside broadcast team. Zac Efron's arrival prompted the expected adoring screams and the iCONIC 25 certainly proved valuable as thousands strained to get a glimpse of the young star.
