Case Studies / Experiential & Product Launches
Cheshire Oaks - Wimbledon Village
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Quick Facts
- Description
- Fully branded mobile LED screen for Wimbledon experience in North West Retail Park
- Client
- Cheshire Oaks
- Services Provided
An ADI LED screen helped to create a full Wimbledon experience at the Cheshire Oaks Designer Outlet.
ADI were contracted to provide a screen as the centrepiece for the special Wimbledon Village that they had created at the shopping centre.
A large area of one of the carparks was transformed into a Wimbledon wonderland, which was laid with turf and included their very own "Murray Mound", created with 250 tons of soil which was turfed over to create a fantastic viewing area. White picket fencing, deck chairs and a strawberries cream stand completed the effect, whilst ADI's iCONIC 12 mobile LED screen was located in prime position ensuring no-one missed a second of the whole two week tournament.
ADI supplied a PA system along with the screen as well as full wraparound branding around the trailer, which utilised the large area beneath the screen to promote the event and its sponsors.
As well as attracting shoppers to Cheshire Oaks, Wimbledon Village was a great place for spouses to relax whilst their partners shopped! With the World Cup also taking place over the same period, the screen also broadcast two of England's matches, drawing large crowds for both matches against Slovenia and Germany.
