Case Studies / Experiential & Product Launches
Desigual Kiss Tour
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Quick Facts
- Description
- 2 x small mobile LED screens for promotional party in London to promote Desigual brand
- Client
- RPM
- Services Provided
A brace of iCONIC 12 mobile LED screens were used for the first ever London leg of the Desigual Kiss Tour.
Based on Spanish high street brand Desigual's Kiss Parties, which have taken place over the past three years in Barcelona and Madrid, the event encourages participants to celebrate kisses; a universal symbol of love and harmony! Attendees could get free entry tickets by visiting the London branch of Desigual and were treated to an evening of great entertainment, dancing and lovin'!
The London leg took place in the beautiful surroundings of Potters Fields, with the breathtaking backdrop of London's Tower Bridge. ADI were contracted by London agency RPM to provide the screens which carried trailer branding and were positioned on either side of the stage to show promotional content and live coverage of the acts throughout the evening.
You can see YouTube video of ADI's screens (and lots of kissing!) here.
