Case Studies / Experiential & Product Launches
Mazda2 Launch
Quick Facts
- Description
- Provision of the world's largest mobile LED screen for dealer launch of Mazda2 at Donington
- Client
- Imagination / Mazda UK
- Services Provided
ADI were contracted by global communication agency Imagination, to supply the world's largest mobile LED screen - the iCONIC 100 - for a week-long dealer launch event for the all‑new Mazda2 supermini at the historic Donington Park race circuit in Derbyshire.
At the launch the fleet of Mazda2s were positioned facing the iCONIC 100 positioned as a giant cinema screen, in a scene reminiscent of the traditional US drive-in movies from the 60s. Sound was transmitted to the cars' occupants via the car radio.
The iCONIC 100 presented MMUK and dealer staff a specially commissioned product film highlighting the Mazda2's athletic styling and generous equipment levels as well as a welcome and closing address from the Rob Lindley, Mazda Motors UK managing director.
Customer Comment
"ADI proved to be great partners to work on throughout the Mazda2 launch project, with their flexible, helpful and friendly staff who were able to advise us on all aspects of the presentation."
"The iCONIC 100 was the perfect screen for the all-new Mazda2 launch and created a real "Wow" factor. Not only is it extremely large, but it is also in true 16:9 format."
