Case Studies / Experiential & Product Launches

ADI’s Racing Network allows brands to promote on giant screens at racecourses alongside major brands such as Vodafone, John Smith’s, Ladbrokes and Coral.

With contracts to supply almost every race course in the UK and over 500 days of racing per year, ADI’s iCONIC LED screens have become synonymous with some of the biggest events on the sporting calendar. The John Smith’s Grand National, Cheltenham Gold Cup and Epsom Derby are some of the key dates that feature a number of ADI’s screens, and all offer great opportunities to brands looking to target a high earning and broad demographic of racegoers through innovative advertising on and around the iCONIC screens via ADI’s “Racing Network”.

ADI provided four LED screens for this year’s Cheltenham Festival, with each screen carrying sponsorship from a different company. Labrokes, Coral and Ballymore Properties each took the opportunity to promote themselves with digital “skyscraper” LED banners that flanked the main screen content as well as using the side of the trailer to advertise using huge banners. ADI had also booked in-programme advertising, with short ad breaks between races promoting various companies.

As well as one of the country’s biggest sporting audiences (nearly quarter of a million visit), the Cheltenham Festival also receives large television audiences, giving brands fantastic value for money for their advertising.

You can find more information on ADI’s racing advertising opportunities at www.theracingnetwork.co.uk.