Case Studies / Experiential & Product Launches
Powered by Mercedes-Benz Live
Quick Facts
- Description
- Provision of 2 x iCONIC 60s mobile LED screens for Mercedes Benz motor sports event.
- Client
- Mercedes-Benz
- Services Provided
ADI provided two iCONIC 60 mobile LED screens for the Powered by Mercedes-Benz Live event at Brooklands Mercedes-Benz World.
The event was a celebration of Mercedes-Benz powered success on the racing track, with free tickets given to 15,000 lucky fans who'd entered a ballot.
ADI supplied two iCONIC 60 mobile LED screens which were positioned back-to-back in the centre of the track, ensuring near 360° viewing angles and keeping the large crowds entertained throughout the event, via a live feed from the on-site outside broadcast team.
A number of major stars and cars were on hand to provide the entertainment, including 2008 Formula One champion Lewis Hamilton, David Coulthard and Mika Hakkinen.
