Case Studies / Experiential & Product Launches
Nintendo Wii Ashes Cricket 2009
Quick Facts
- Description
- iCONIC 15 mobile LED screen for promotion of Wii Ashes cricket game in Regents Park
- Client
- BD Network/Nintendo
- Services Provided
ADI's iCONIC 15 screen was used as an interactive platform to promote the new Nintendo Wii "Ashes Cricket" game in Regents Park, in a campaign booked by agency BD Network.
BD Network made the most of the iCONIC 15's unique back-to-back LED screens these, with a Wii setup on either screen, doubling the number of members of the public who could get hands-on with the new game.
The agency also took advantage of the iCONIC 15's ability to be easily branded, with the screen's base and speaker pods covered in foamex branding promoting the game.
The promotion took place over the weekend of England's dramatic final Ashes match of the series, with the venue chosen to tie in with an ECB Cricket in the Park event in Regents Park, ensuring healthy crowds to take part.
The promotion was similar to another Nintendo promotion carried out by BD Network earlier in the year, that saw an iCONIC 15 located in Covent Garden over Bank Holiday weekend to promote the new Punch-Out boxing game.
Customer Comment
"The iCONIC 15 proved to be perfect for this promotion, allowing us huge promotional opportunities whilst minimising both setup times and space required. The branding also looked fantastic and – as usual – ADI's staff proved to be great to work with."
