Case Studies / Civic and Council Events
Regent Street Festival
Quick Facts
- Description
- 3 x mobile LED screens and 4 camera outside broadcast for annual Regent Street Festival
- Client
- Regent Street Association
- Services Provided
Three of ADI's iCONIC mobile LED screens helped the celebrations in central London for The 2009 Regent Street Festival.
ADI were contracted to provide three LED screens for the festival - a large iCONIC 60 was situated within the Absolute Stage area and two smaller, double-sided iCONIC 15s located further up Regent Street. With the street closing to traffic for the day, the quick setup times of the iCONICs proved invaluable, and allowed them to be positioned early on Sunday morning.
The bustling festival was packed full of fun for all the family which was broadcast throughout the day on ADI's screens, courtesy of a four camera outside broadcast team, also supplied by ADI. The two roving cameras had been fitted with wireless links, allowing for live broadcast of content from them, which was mixed live from the iCONIC 60's fully-featured onboard production suite. The onboard suite helped to save space and also allowed for mixing of a wide range of content including video, promotional graphics and general public information and timetables of the day's activities. The suite also provided sound which was relayed to a PA system up Regent Street as well as sound and pictures to the Absolute VIP area.
Throughout the day, a number of bands played on the Absolute Radio Stage before one of London's best loved bands, Madness, took to the stage to perform a special gig for Absolute Radio listeners. As they had for the whole day, ADI filmed the evening concert for live broadcast onto the iCONIC 60 in the Absolute Stage area.
With Madness finishing at 8pm the Regent Street Festival 2009 drew to a close. Along with all of the other attractions, ADI derigged quickly enabling them to be offsite that evening and for Regent Street to open for usual service for another busy Monday morning.
Customer Comment:
"Having used ADI's screens for the Taste of Spain event earlier this year we were happy to use them again for the Regent Street Festival. ADI didn't disappoint - the screens looked fantastic and really added to the festival, particularly the double-sided iCONIC 15s. As always, ADI's staff were professional, friendly and helpful."
