Case Studies / Sports Events
Archery World Cup Final
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Quick Facts
ADI's digBOARD LED advertising solution provided an exceptional global advertising medium for sponsors of archery's biggest annual event as the Archery World Cup Final came to Edinburgh.
ADI supplied a 14m run of digiBOARD around the archers' shooting area, giving a high impact promotional platform with coverage of the event broadcast globally via television and online. Whilst used primarily in football and rugby, digiBOARD is also well suited to the events market, particularly those with a wide broadcast audience and international brands as sponsors.
The event brought together 32 of the world's leading archers in the picturesque surroundings of Edinburgh's East Princess Street Gardens. Leading up to the event, ADI had worked closely with World Archery to produce content for the digiBOARDs that would promote World Archery, Event Scotland and leading sponsors such as Kia Motors, Turkish Airlines and Longines.
As well as the digiBOARD solution, ADI also provided a 25m² iCONIC 25 mobile LED screen throughout the tournament. The screen was located at the other end of the shooting range, close to the targets and allowing the crowds to get a great view of the events; very useful when the main action occurs on a small target some 70m away!
Customer Comment
"ADI has shown great professionalism in the preparation of the animation for these digiBOARDs and on-site flexibility to make sure everyone had the best look at the boards both in the venue and on television. This is the way to make our sponsors happy!"
