Case Studies / Sports Events

Rangers

The ADI Group supplied the world’s largest mobile LED screen to Glasgow Rangers FC for a live BeamBack of their historic UEFA Cup Final against Zenit St Petersburg. Not to be confused with the screen that failed in Manchester Piccadilly Gardens leaving thousands of Rangers fans disappointed, the iCONIC 100 ensured that everyone who had decided not to make the long trip down the M6 to Manchester had made the correct decision!

The iCONIC 100 was setup in the centre of the Ibrox pitch and showed the full match – as well as a special pre-match programme – live to the 32,000 fans who had taken advantage of their club’s generosity to provide the BeamBack free of charge.

Stuart Cain, Head of Commercial Affairs at Glasgow Rangers, said: “ADI certainly helped us to create a fantastic atmosphere at Ibrox for this most momentous of occasions and the iCONIC 100 ensured that absolutely everyone got a great view of the action. It was important to Rangers that as many of our fans as possible could share the evening and what better way to do so than at Ibrox on the world’s largest mobile LED screen! Throughout the process ADI could not have been more helpful, particularly given the short notice on which it was organised.”

M.E.N Arena

A week later, ADI’s iCONIC 100 was again on hand for it’s second major European BeamBack in a week, as Manchester United took on Chelsea for The Champions League Cup.

ADI’s iCONIC 100 took centre stage in The M.E.N Arena, and was the only LED screen BeamBack in Manchester that night. 7,000 fans watched the match go to a penalty shoot-out before the Reds finally prevailed, lifting Europe’s biggest prize for the third time.

A Spokesperson for the M.E.N Arena said: "Following the disappointment felt by fans at the cancellation of the city's outdoor screens, the M.E.N Arena worked extremely closely with both ADI and the City Council to stage this event in time for the big final.

“ADI provided a first class service - especially given the short turnaround time in staging this event – and the screen looked perfect.”