Case Studies / Sports Events
Polo in the Park
Quick Facts
- Description
- iCONIC 100 and iCONIC 12 mobile LED screens for The World Polo Series
- Client
- World Polo
- Services Provided
ADI provide two iCONIC mobile LED screens for the Polo in the Park event which takes place in London's Hurlingham Park.
The inaugural event of The World Polo Series – which sees similar events taking place at cities across the globe – Polo in the Park sees a number of rule changes and enhancements to improve the game as a spectator sport. The use of the world's largest mobile LED screen – ADI's iCONIC 100 – certainly fitted this ethos, ensuring everyone got a great view of the action in each match.
The iCONIC 100 broadcast a live feed of each match, with innovative features including head cams, bird's-eye shots and live statistics, back up by lively commentary to ensure everyone knew what was going on!
ADI also provided a smaller iCONIC 12, which was positioned in the hospitality area, ensuring no-one missed any of the action and helping the organisers to maximise their concessions sales.
Customer Comment
"The event was a resounding success, with universally positive feedback. ADI's iCONIC 100 looked superb and was integral to our aims of demystifying the sport for everyone by ensuring everyone had a great view of the action at all times, whilst the smaller screen helped us to achieve the same in the hospitality area."
