Case Studies / Sports Events
Punchestown Festival
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Quick Facts
- Description
- Mobile LED screens for leading festival on Irish horse racing calendar
- Client
- Punchestown Racecourse
- Services Provided
With crowds of 100,000 over its five days of high class races, the Punchestown Festival is the biggest event in Ireland's sporting calendar and the major event in the Irish National Hunt Season.
The huge crowds and keen rivalry between Irish and British horses brings comparisons to The Cheltenham Festival and its star event is the richest race in Ireland, The Punchestown Guinness Gold Cup.
For the 2010 festival, ADI supplied Punchestown with three iCONIC 100s – the world's largest mobile LED screens and a solution that meant the festival received much newer and larger screens than in previous years, and bringing an improved spectator experience.
ADI's screens arrived on Monday morning to move into position, with two along the home straight facing the main grandstands and the third alongside the Parade Ring. Throughout the five days of racing, the ICONICs broadcast a live feed of the racing from the course broadcaster which was interspersed with DVD additional content played out from the iCONICs' control rooms, showing promotional branding and advertising for the principal sponsor on each raceday.
