ADI Eco-PolicyWhy are iCONIC screens better than everyone else’s?
iCONIC 12 vs Barco B10
Probably the closest competitor to any of our iCONIC LED screens is the Barco B10. Both are smaller screens that can be pulled by a 4x4 and look very similar, but the similarities end there. The iCONIC 12 is hugely superior, benefiting from a larger, 16:9 screen and a full on-board production suite.
| Screen | Screen size | Aspect Ratio | Screen Pixel pitch | On-board generator | On-board production suite |
| iCONIC 12 | 12m | 16:9 | 10mm | Yes | Yes |
| Barco B10 | 10m | 4:3 | 10mm | Yes | No |
All iCONIC mobile LED screens:
- Have on board Production facilities
- Have a built in generator
- Are in 16:9 format, ensuring compliance with latest broadcast standards
- Have a setup time of just 24 minutes
- Have an onboard screen processor
- Feature the latest Virtuality LED screen technology
- Can be operated by just one person
- Come with a fully trained driver/operator
- Are less than 2 years old
We’ve looked at what the competition has been doing and we haven’t been that impressed.
That’s why we’ve designed each and every iCONIC mobile LED screen to be better than any rival LED screen and each is packed with innovative features to ensure that every LED screen in the iCONIC range is bigger and better than comparable products, or it simply doesn’t have a comparable rival!
These aren’t just minor details, these are fundamental features that make a difference to your event.
Screen Size
Every iCONIC LED screen is larger than comparable products. For Barco B10, read iCONIC 12 – similar product, but a bigger screen in widescreen format. Most “Big” screens are around 40m² – our standard is the 60m² iCONIC 60. And no-one can touch the iCONIC 100, which is the world’s largest mobile LED screen by some distance and truly a sight to behold.
Age
Hire an iCONIC LED screen and you can guarantee it will have been made no earlier than 2006 (with many being commissioned only this year). Not many of our competitors can say that about their screens. Newer screens mean newer LEDs and brighter, better picture quality and better reliability.
Aspect Ratio
Remember years ago – before widescreen televisions – when everyone used to have 4:3 tvs? That’s what it’s like when you hire a screen from our competitors. Not at ADI – every one of our iCONIC screens is 16:9, which makes sense really, given that that is the standard broadcast ratio these days…
Production Facilities
Every iCONIC – from the iCONIC 12 to the iCONIC 100 – comes with full on-board production suite, enabling you to mix live content for your screens from multiple sources, including video cameras, PC, DVD and digiBETA, as well as full sound mixing capabilities. This can help to save you money, negating the need to hire a separate outside broadcast vehicle.
iCONIC Checklist
Just in case you’re thinking of hiring an LED screen from one of our competitors, we’ve provided a checklist below of the key features of the iCONIC range to give you some key facts to think about when you make your choice!
| Screen | Screen size | Aspect Ratio | Screen Pixel pitch | On-board generator | On-board production suite | Sound | Year commissioned | Other Info |
| iCONIC 12 | 12m | 16:9 | 10mm | Yes | Yes | On request | 2008 | |
| iCONIC 15 | Double-sided 15m screens | 16:9 | 10mm | Yes | Yes | Integrated Bose stereo x 2 | 2007-2008 | Screens can rotate continuously |
| iCONIC 60 | 60m | 16:9 | 10mm | Yes | Yes full OB suite | On request | 2006-2008 | |
| iCONIC 100 | 92m | 16:9 | 10mm | Yes | Yes | On request | 2007-2008 | Easily the worlds largest mobile LED screen |
