Case Studies

ADI have provided an LED screen and “digiSCORE” LED scoreboard solution for Championship club Queens Park Rangers (QPR).

The contract has seen ADI install a 30m² Virtuality LED screen on top of the School End Stand as well as a 6.5m² digiSCORE scoreboard at the other end of the stadium above the goal at the Loft End.

digiSCORE

QPR are the first club to take delivery of the latest ADI stadium LED product, digiSCORE. digiSCORE brings full colour Virtuality LED technology to the scoreboard environment. Key to the success of digiSCORE is the custom-built software interface, allowing for quick, simple and customisable control of content.

ADI have designed the operating software in-house, meaning that it can constantly be developed and can be easily customised to fulfil any special requirements a customer may have. Key elements are the simplicity and flexibility of the software – anyone can learn to use it in a matter of minutes and it recognises multiple file formats, enabling it to play out virtually any video or picture format. Content can be previewed and played out “on-the-fly” and it also features a fully customisable match clock.

The ability to instantly and easily playout full screen video also allows for commercialisation of the scoreboard, with sponsors’ messages and advertising opportunities available to the club.

The technology greatly enhances the matchday experience for QPR fans, showing live coverage of each home match and instant replays of key match events, as well as provide an important medium for pre-match entertainment. For the club the screen acts as a communication tool, allowing them to easily broadcast club messages and to use as part of their broader communication strategy.

Customer Comment

QPR Deputy Managing Director Ali Russell says, “We are delighted to begin the new season with a brand new LED screen and replacement scoreboard. These are just part of an overall improvement plan for Loftus Road as we seek to push for promotion and establish QPR as a leading UK club.

“The new screen looks fantastic and has already been warmly received by our fans. The digiSCORE scoreboard is a huge improvement on our previous ageing scoreboard and we are proud to be pioneering this technology in the league.”