Everton FC, Goodison Park

ADI have worked with Everton for over a decade to provide a huge range of hardware and content services

Epoch: Revolving Stadium LED Screen

Football's first revolving stadium LED screen technology

Stadium of Light

Dual LED screens to improve Sunderland matchday experience

Southampton FC

Full digiBOARD system at St. Mary's Stadium

Nottingham Forest FC

Dual LED Screen and digiBOARD stadium engagement solution

Stadium Hardware
High performance technologies for high powered engagement

As one of the world’s leading and most established names in stadium display and broadcast solutions, ADI bring an unrivalled mixture of knowledge and experience to every installation.

  • Complete stadium hardware solutions: LED screens, digital perimeter, digital ribbon
  • Unrivalled experience - ADI installed UK football’s first LED screens in 1997
  • Virtuality - UK sport’s leading LED screen technology
  • digiBOARD - English football’s favourite digital perimeter system - installed at over half of Premier League stadia
  • Complete co-ordination of content across your stadium digital platform with Total Stadium Takeover
  • Fully installed solutions using ADI in-house teams

Our LED screens, digital perimeter signage, digital LED scoreboards and concourse and hospitality systems are installed at 30 football, rugby and horse racing venues across the UK, as well as official FIFA 2012 World Cup stadia in South Africa.

Total Stadium Takeover

Take control of your stadium media with Total Stadium Takeover

A fully integrated venue-wide platform, with co-ordinated content broadcast live across all digital media at the venue.

Create exhilarating, immersive experiences for fans, and provide new revenue opportunities for venue-owners, brands and sponsors.

Total Stadium Takeover

Total Stadium Takeover™

  • Co-ordinate content across your stadium media platform
  • Maximise commercial platform value
  • Drive stadium atmosphere

Virtuality Stadium LED Screens


Football’s favourite big screens

Developed by ADI, specifically for the sports venue market, Virtuality screens account for over 50% of installations throughout the British football leagues and also feature at many cricket, racing and rugby venues.

  • UK's most popular stadium LED screens
  • Double-green Virtual Pixel technology for outstanding contrast and extended lifetime
  • Modular design
  • Choice of resolutions to suit your needs and budget
  • Fully project managed, installed and maintained solution
  • On-site engineer for each matchday
  • Live Venue connectivity
  • Total Stadium Takeover Ready

IN ACTION: Latest Virtuality Case Studies

digiBOARD Digital Perimeter


UK Sport’s Most Popular Digital Perimeter

Comfortably UK football’s leading digital perimeter brand with installations at 17 stadia including over half of the Premier League and is available in a range resolutions and heights to suit your stadium.

  • UK’s favourite digital perimeter signage solution
  • Full pixel mapping and high refresh rate for clear bright playback even in super slomo
  • Crowd Facing option for additional revenue stream
  • Available in choice of heights to suit your stadium sightlines
  • Available in choice of resolutions
  • Full production support
  • Live Venue Connectivity
  • Available with crowd-facing for additional revenue and engagement stream
  • Total Stadium Takeover Ready

Crowd Facing digiBOARD

Exclusive to ADI, digiBOARD is available with a crowd-facing option.

With an additional row of LED panels on the rear of the unit, it allows advertisers to target the tens of thousands of fans behind the boards, opening up additional advertising revenues for clubs.

IN ACTION: Latest digiBOARD Case Studies



Immersive high impact stadium platform to communicate with fans, enhance venue atmosphere and activate commercial partnerships.

  • Scalable to suit your stadium
  • Available in range of heights and pixel pitch to suit your need
  • Flexible content platform – combine commercial content with crowd-rousing messages, live match stats and betting odds
  • Statzone ready
  • Team with Virtuality LED screens and digiBOARD for Total Stadium Takeover



The next generation of stadium scoreboard, digiSCORE couples full colour, high impact LED technology with a custom-built, simple-to-use interface, giving you ultimate control over your scoreboard's content.

digiSCORE provides not only standard features such as clock, scores and club crests, but so much more:

  • Real-time substitution animations - highlight changes with the click of a button
  • Live match stats – corners, possession, shots on target delivered in real time*
  • Player introduction - with photos - for start of matches
  • Ability to playout multiple Flash, picture and video content
  • Flash or jpeg live advert system, user controlled
  • Live text overlay option with full preview - show latest scores from other matches

* requires Live Venue connection

IN ACTION: Latest digiSCORE Case Studies


Build the buzz outside of the venue

Matchday engagement needn’t be confined to inside the stadium – fan zones within the venue perimeter can act as fantastic drivers to encourage fans to arrive and experience the matchday buzz early and stay late.

Fanzones are an excellent opportunity to realise additional revenue streams through food and beverage sales whilst simultaneously providing a prolonged matchday experience for fans.

StatZone Ready

Stadium TV

Exclusively available with StatZone, ADI’s Fanzone can form the centre-piece of pre-match entertainment, providing an immersive, high impact platform that helps drive lasting engagement and create the conversations that shape the matchday.


Home game atmosphere even when your team’s playing away

Ideal for prominent matches or rivalries, Beam Backs ensure your fans can get that home ground atmosphere, even when your team is playing away.

We’re uniquely able to facilitate BeamBacks either as a live feed over the Live Venue network to screens inside stadium hospitality areas, or onto our own LED screens setup inside the stadium.

Stadium TV

Stadium TV

Next generation concourse television brought to you by ADI sister-company Eleven Sports Media.

Stadium TV delivers an unrivalled feature-set including integrated live social media feeds, team sheets and Opta statistical data alongside Sky Sports News or the live game – all delivered on high specification full HD screens.