Three iCONIC 100s entertain hundreds of thousands at Hyde Park
In the twenty years that ADI have been installing LED screens, the technology has revolutionised mass audience communication like nothing else.
LED screens have the power to transcend home and live entertainment, reproducing the visceral excitement and collective experience of the live event and joining crowds and communities together in moments of shared joy.
The last decade has seen rapid expansion of LED screens. As the technology has become more practical, reliable and cost effective it has moved from the stadium to the high street; from rock concerts to city squares, shopping centres and roadside billboards.
LED screens offer new levels of communication, allowing information to be shared amongst thousands. And unlike other display technologies, LED screens are not limited by size, audience distance or weather conditions.
There has never been a more powerful or flexible medium.