A truly thrilling big screen experience is more than just minimal compression, bright colors, or even consistent movement. Live and dynamic content of the highest quality is what makes investment in big screens really worthwhile.
There are various schools of thought with regard to content creation for digital signage. One group believes that content should be highly creative in order to get attention. There should be a clear and justified goal behind the creativity. The other school believes that memorable content may be good for the company’s image but doesn’t do much to induce customers to make purchases. A balance between these two approaches is necessary to truly make the most out of outdoor screen usages. Content should be strong and creative but should not overpower the merits of the service or product itself. In the end, content is created to influence customers’ purchasing decision.
By following a few sound principles, content can have the desired effect on audiences. For an outdoor screen, advertisements should be of brief duration because people would not have much time to register and recollect them. Big lettering, measuring minimum one fourth of the display screen, must be used.
It does not make sense to apply a glossy effect or shades to the text because they would be invisible and difficult to view. Moreover, they can distort the lettering or make it fuzzy. Fonts such as Tahoma, Verdana should be used since they are more legible on LED display screens.
As for colors, contrasting colors such as black on white, black on yellow, white on blue, yellow on black, yellow on blue, white on green, green on white and blue on yellow are ideal for big screens and will provide the best effects.
Most importantly, the text of the content should be clear and not distorted or else people will not give it a second glance.
Advanced operating systems have made it possible to incorporate statistical displays, animations, graphics, and excellent sound effects along with dynamic images which make advertising on big screens a great experience. For content to be truly relevant and influencing, it should be adaptable to the demands of real time display, i.e. it should be dynamic, be able to change and always remain fresh. The information provided must be updated frequently so as to reach the customer who is always in search of the latest news. In LED digital signage, content is the king maker.