London events!

Live events and big brand activities around the capital have used our iCONIC screens to engage their audiences

2 December 2014

Gemma Edmondson

Marketing Officer

Regent Street Christmas Lights Switch-On – The team were back at London’s popular shopping destination for the seasonal switch-on, supplying our services to an events specialists. The new and improved iFLY 25+ was joined by an iCONIC 100+ and iCONIC 15+, all located down the centre of the famous street. ADI also provided a 2 camera team and wireless links for the occasion.

Regent Street Christmas Lights Switch-on

Regent Street Christmas Lights Switch-on

O2 Activation, Twickenham Stadium – Our iCONIC fleet regularly feature at the home of English rugby, particularly during the QBE Autumn Internationals. ADI work with a top agency client to create a big screen solution for Proud Partner of England Rugby, O2.

O2 Inside Line, an exclusive behind the scenes programme featuring the England squad, was shown on an iCONIC 100+ to entertain rugby fans outside the stadium. On-screen graphics also promoted ‘Wear The Rose’, the first fully immersive 360-degree virtual sports reality experience where viewers feel they are playing in the England team.

An iCONIC 100+ outside Twickenham Stadium

An iCONIC 100+ outside Twickenham Stadium

Baileys experiential, Covent Garden – Covent Garden was the location for Bailey’s pop-up activity, part of their ‘ Here’s To Us’ campaign. Through an experiential agency ADI supplied a dual-sided iCONIC 15+ that featured a specially branded trailer and speaker pods.

The public had the opportunity to have their moment of fame, with selfies taken on the Bailey’s stand broadcast straight to the big screens.

Dual-sided iCONIC 15+ in Covent Garden

Dual-sided iCONIC 15+ in Covent Garden

 

Article author

Gemma Edmondson

Marketing Officer

Back to blog home

Solutions we supplied