2 December 2014
Regent Street Christmas Lights Switch-On – The team were back at London’s popular shopping destination for the seasonal switch-on, supplying our services to an events specialists. The new and improved iFLY 25+ was joined by an iCONIC 100+ and iCONIC 15+, all located down the centre of the famous street. ADI also provided a 2 camera team and wireless links for the occasion.
O2 Activation, Twickenham Stadium – Our iCONIC fleet regularly feature at the home of English rugby, particularly during the QBE Autumn Internationals. ADI work with a top agency client to create a big screen solution for Proud Partner of England Rugby, O2.
O2 Inside Line, an exclusive behind the scenes programme featuring the England squad, was shown on an iCONIC 100+ to entertain rugby fans outside the stadium. On-screen graphics also promoted ‘Wear The Rose’, the first fully immersive 360-degree virtual sports reality experience where viewers feel they are playing in the England team.
Baileys experiential, Covent Garden – Covent Garden was the location for Bailey’s pop-up activity, part of their ‘ Here’s To Us’ campaign. Through an experiential agency ADI supplied a dual-sided iCONIC 15+ that featured a specially branded trailer and speaker pods.
The public had the opportunity to have their moment of fame, with selfies taken on the Bailey’s stand broadcast straight to the big screens.