ADI supply start and finish of the 35th London Marathon

The London Marathon not only celebrated its 35th anniversary in 2015 but also enjoyed the largest participation and number of finishers in its history - along with 3 new world records thrown in for good measure!

8 May 2015

Oliver Brindley

Marketing Manager

ADI delivered innovative solutions at the start and finish of this technically challenging event, with a vast site and huge scale of occasion.

Over 38,000 runners congregated across three assembly areas in Blackheath, with separate Red, Green and Blue start lines. ADI supplied an iCONIC mobile screen and single camera OB at each assembly area, along with the creation of dedicated live programming for broadcast pre-start.

ADI’s solution delivered an essential communication platform for the race organisers and served to link the three separate start lines – offering insight into what’s going on at each location. Song requests from the crowds, celebrity VT’s and messages of support were combined with important race information and timings.

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Virgin London Marathon 2015

A separate ADI team could be found on The Mall which hosted the finish. An iCONIC 25+ was located outside the gates of Buckingham Palace with the iFLY 25 sited further up the famous tree-lined avenue.

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Virgin London Marathon 2015

Broadcasting live BBC feeds, the iCONIC screens helped build excitement and anticipation for spectators before the arrival of the elite runners and wheelchair racers, followed by the masses – with a record total of 37,500 finishers.

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Virgin London Marathon 2015

Article author

Oliver Brindley

Marketing Manager

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