8 May 2015
ADI delivered innovative solutions at the start and finish of this technically challenging event, with a vast site and huge scale of occasion.
Over 38,000 runners congregated across three assembly areas in Blackheath, with separate Red, Green and Blue start lines. ADI supplied an iCONIC mobile screen and single camera OB at each assembly area, along with the creation of dedicated live programming for broadcast pre-start.
ADI’s solution delivered an essential communication platform for the race organisers and served to link the three separate start lines – offering insight into what’s going on at each location. Song requests from the crowds, celebrity VT’s and messages of support were combined with important race information and timings.
A separate ADI team could be found on The Mall which hosted the finish. An iCONIC 25+ was located outside the gates of Buckingham Palace with the iFLY 25 sited further up the famous tree-lined avenue.
Broadcasting live BBC feeds, the iCONIC screens helped build excitement and anticipation for spectators before the arrival of the elite runners and wheelchair racers, followed by the masses – with a record total of 37,500 finishers.