Heart and Soul Festival Edinburgh
27 May 2015
Heart and Soul 2015, Edinburgh – Organised by the Church of Scotland, this annual celebratory event was held at Princes Street Gardens – which enjoys the stunning backdrop of Edinburgh Castle. A full day’s programme of live entertainment was enhanced by a matching pair of iCONIC 25+ screens.
70th Anniversary of Victory in Europe, Paris – National ceremonies took place in London, Paris and Berlin on May 8th to mark 70 years since the end of World War Two on the continent. US Secretary of State John Kerry and President Hollande attended the event at the Arc de Triomphe, where giant iCONIC 100s flanked either side of the famous monument.
Reebok Spartan Race, London – Allianz Park, home to Saracens Rugby, hosted the first UK stadium race in the Reebok Spartan series. A 5km route featuring 15 obstacles was specially created within the ground, along with a warm-up zone outside the stadium featuring a dual-sided iCONIC 15+. The screen broadcast a mix of promotional content and Reebok brand videos – and also offered an effective communication platform for the event organiser.
San Andreas Film Premiere, London – The launch of an action-packed thriller starring Dwayne ‘The Rock’ Johnson took place at ODEON Leicester Square this week. The iFLY 25+ could be seen on the red carpet, seamlessly incorporated into a branded stage area used for live interviews with the stars.