Clermont rugby, Champions Cup Final

Clermont rugby, Champions Cup Final

Clermont Auvergne Rugby

iCONIC 100

European Rugby Champions Cup Final screened live in Clermont-Ferrand on iCONIC 100+

Over 10,000 Clermont Auvergne fans packed into the Place de Jaude to watch their team play Toulon in the European Champions Cup Final 2015. ADI supplied one of the world’s largest mobile LED displays for the live screening, helping create plenty of match day excitement in the centre of Clermont-Ferrand.

25 May 2015

Oliver Brindley

Marketing Manager

The all French final took place at Twickenham Stadium, but Clermont Auvergne supporters could enjoy amazing shared viewing experiences much nearer to home.

Clermont Auvergne Rugby, Clermont-Ferrand

Supporters enjoying an amazing shared viewing experience

The iCONIC 100+ was loaded onto site the day before the event, with the public congregating in the Place de Jaude in the hours before kick-off. Locals were able to soak up the atmosphere before the fixture began, with local bars and restaurants benefiting from the high footfall.

During a dramatic game Toulon took the tournament, narrowly beating Clermont with a final score of 24 -18. The iCONIC 100’s trailer was also branded for the occasion, with artwork that promoted Clermont Auvernge Rugby.

Clermont rugby, Champions Cup Final

Trailer branded with promotional art work

 

Article author

Oliver Brindley

Marketing Manager

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