Pantheon, Paris

The Courteeners, Heaton Park

ADI launch new look iCONIC 25+

ADI have launched a new version of their popular iCONIC 25+ ready for the summer events season. Based on the world’s largest mobile LED screen on a non-HGV platform, the new look iCONIC 25+ features increased screen height, designed to provide enhanced versatility and functionality for organisers.

15 June 2015

Oliver Brindley

Marketing Manager

The screens made their debut during a national memorial at the Pantheon in Paris, which was attended by President Hollande.

Nick Robinson, ADI’s Screen Rental Director commented, “We regularly build repeats of popular iCONIC designs and often modify in-line with client feedback. The iCONIC 25+ is a great example of this; it offers impressive screen size for its compact footprint, but we wanted to make it even more appealing and versatile.”

Evenement a Paris

Evenement a Paris

New iCONIC 25+
The new-style iCONIC 25+ has a screen that can reach a maximum height of 3.4 metres, versus 2.7 metres on the standard model. This offers increased audience visibility and flexibility for the organiser, while still featuring the same elegant design and lightweight trailer unit for manoeuvrability. With their low-kerb weight the iCONIC 25s are a popular screen solution for urban locations and experiential applications, providing a host of client-friendly features:

  • 16:9 widescreen
  • 12mm resolution
  • 25m² LED screen that can rotate through 360 degrees
  • In-built super-silent generator
The Courteeners at Heaton Park

The Courteeners at Heaton Park

ADI have created a matching pair of the new iCONIC 25s in order to cater for clients with multiple or identical screen requirements; in particular they offer an ideal solution for a main stage area, as seen at a Courteeners concert in Heaton Park last week (pictured above).

Article author

Oliver Brindley

Marketing Manager

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