Qatar Goodwood Festival

Multi-screen and digiBOARD digital signage solution

Qatar Goodwood Festival

Qatar Goodwood Festival

Goodwood activate Qatar sponsorship with first use of digiBOARD in UK horse racing

The Qatar Goodwood Festival witnessed a first in UK horse racing, with over 120 linear metres of high resolution digital signage featuring along the final furlong and finish post

6 August 2015

Gemma Edmondson

Marketing Officer

Headline partner Qatar, along with companies including Jaguar Land Rover, Neptune Funds and Natwest, activated their sponsorship with full motion advertising on the cutting-edge solution.

Following the largest single sponsorship deal ever done for the benefit of UK horse racing, an exciting and unique platform for brand activation was required for the occasion. digiBOARD digital signage surpassed the impact and engagement that traditional static boards can generate, while also delivering the flexibility to change content and sponsor advertising depending on the race taking place and time of day; allowing maximisation of commercial opportunities and for spectators to enjoy live information like race winners.

2015-07 Qatar Goodwood-02

The digital solution for the Qatar Goodwood Festival was created by LED specialists ADI, who are exclusive screen supplier to the Goodwood Estate and deliver innovative displays at all their world-famous occasions, including the Festival of Speed, Goodwood Members’ Meeting and Goodwood Revival.

ADI’s market-leading digiBOARD product features at 13 of 20 Premier League grounds and delivers incredible picture quality, clear bright playback and exceptional reliability. The system installed at Goodwood featured 8 staggered 8 metre digiBOARD panels along the final furlong and a 60 metre long digiBOARD strip at the finish post  – all featuring outdoor 10mm SMD.

The digiBOARD solution was complimented by some of ADI’s other popular products; the iCONIC 100+ screens, which are the world’s largest, highest resolution mobile LED displays.

Nick Robinson, Screen Rental Director at ADI commented, “We’ve taken one of our proven technologies and created a bespoke digital platform that met the unique requirements of the event sponsor and the venue. The result was visually spectacular, creating outstanding brand exposure that engaged race-goers at the Festival and TV audiences. It also created a new attractive aesthetic in horse racing that’s never been seen before in the UK.”

2015-07 Qatar Goodwood-03 - Copy

 

Article author

Gemma Edmondson

Marketing Officer

Back to blog home

Solutions we supplied