Formula E, Paris ePrix

iCONIC 60

ADI supply London Marathon and French Formula E

ADI supplied the two biggest events in Europe in one weekend as 17 mobile LED screens were in place across the inaugural French Formula E race in Paris and the London Marathon.

5 May 2016

Oliver Brindley

Marketing Manager

10 mobile screens in the centre of Paris ensured a sold out crowd saw every minute of the action in the first ever Formula E race in France.

Celebrating in front of the iconic 60

Formula E victory celebration

The contract marks yet another European event for ADI and adds to our motorsport experience after supplying the 2015 London Battersea ePrix as well as the Formula One British Grand Prix and Belgian Grand Prix.

Marathon runners prepare for the race in front of the iCONIC 100

London Marathon Starting Line

London Marathon

ADI have supplied our iCONIC screens to the London Marathon since 2008 with large screens at the starting area of this year’s eventĀ keeping over 37,000 runners informed and entertained before the world’s most famous road race. Additional screens were positioned on The Mall as runners approached the finish line and live content was provided through live TV coverage and a live feed fromĀ ADI’s wireless cameras and outside broadcast team.

Article author

Oliver Brindley

Marketing Manager

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