iCONIC 120 and iCONIC 100 on the home straight
26 July 2016
Central to ADI’s new contract was the installation of the brand new Epoch 460 screen in the Parade Ring. The Epoch is the first portrait/landscape LED screen which seamlessly rotates between both formats, replicating the ‘mobile experience’ on a larger scale.
In addition to the new screens, ADI supplied an additional 13 mobile screens throughout the course. Larger iCONIC 100s and 60s entertained the crowds along the main straight, whilst smaller iCONIC 15s, 12s and Epoch 15s which were located in positions behind the grandstand, helping Ascot to effectively manage crowd flow and engage with customers throughout the whole festival.
The iCONIC 120 was in position on the finishing straight opposite the grandstand alongside three iCONIC 100 screens. Royal Ascot used the flexibility of the super-wide screen to show the live racing action in 16:9 format leaving either side of the screen available for branding and sponsor messaging.
The Epoch 460 is also able to rotate as well as revolve, allowing it to become a huge karaoke screen for the famous daily sing-along.