Olympics homecoming

Two iCONIC 25s in Trafalgar Square

ADI help to welcome home Britain’s Olympic heroes

Great Britain's record-breaking athletes were given a huge welcome home in London following Team GB's most successful ever Olympic Games.

31 October 2016

Gemma Edmondson

Marketing Officer

ADI were on hand to help the thousands of people packed into Trafalgar Square celebrate with 350 athletes before being treated to a live performance by The Vamps.

Unique and compact LED solutions

We supplied a matching pair of iCONIC 25 screens either side if the main stage which played highlights from the Games in Rio before live coverage of the athletes on stage.

i100 at the Olympics Homecoming

A huge iCONIC 100 was also in position in the square allowing the crowds facing down Whitehall a view of the action.

iCONIC 25 at the Olympic Homecoming

iCONIC 25 at the Olympic Homecoming

Our iCONIC 25s are a popular choice for an event of this nature and offered the perfect solution in the tight location. With a short time between road closures either side of the event, the quick rigging time of the screens also minimised disruption in one of the busiest locations in London.

Article author

Gemma Edmondson

Marketing Officer

Back to blog home

Solutions we supplied