The Beacons, Highcross Leicester

The Beacons nominated for InstallAward

Finalists in Best Retail/DOOH project category

4 May 2017

Gemma Edmondson

Marketing Officer

Given the high degree of complexity, innovation and incredible impact, The Beacons installation at Highcross Leicester has been nominated in the InstallAwards 2017 in the category of Best Retail/DOOH Project.

The Beacons – A landmark project by ADI 
With a brief to create something playful, engaging and interactive for an urban space, The Beacons delivers on every level and provides a new landmark in central Leicester.

ADI installed seven towering LED totems that have created an immersive digital sculpture outside Highcross Shopping Centre, offering a dynamic public art experience that people can genuinely engage with and a canvas to showcase local arts and creative campaigns

Interactive Digital Sculpture
ADI delivered a ‘conception to completion’ service with full project management that encompassed design, engineering, manufacture and installation.

Each seven metre tall totem features bespoke LED tiles with a unique chamfered edge, allowing co-ordinated digital content to seamlessly flow across the entire installation for added visual impact. The interactive element is provided by in-built sensors which trigger changes in content as people approach The Beacons.

Watch the full project video here and wish us luck for the InstallAwards 2017 taking place on 29th June in London!

Article author

Gemma Edmondson

Marketing Officer

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