Epoch 230s, intu Lakeside
Epoch 330, intu Lakeside
10 July 2017
Innovative technology is helping to evolve the advertising experience; encouraging brands and their agencies to be far more creative with their media content and deliver longer, multi-format campaigns that excite and surprise consumers.
Screen technology no longer has to be just a one-dimensional platform for delivery but becomes an integral part of the complete brand experience, where movement, audio and incredible content combine to create meaningful interactions that ultimately drive engagement, interaction and sales.
Re-inventing screens in the retail market
How people consume content has changed thanks to the rise in mobile technology. Through the widespread use of smartphones and tablets it’s become second nature to flip between portrait and landscape mode to suit the content, and this behaviour has heavily influenced the concept behind the Epoch range. Developed by LED specialists ADI, four Epoch screens have been launched at intu Lakeside and intu Metrocentre.
Drew Burrow, Business Development Manager at ADI commented, “By replicating the mobile experience with screens that revolve between landscape and portrait, the Epochs provide a high-impact platform for brands looking to advertise in intu centres, while also delivering greater flexibility over programming with the ability to showcase intu’s range of social, interactive and editorial-led content. Intu’s exciting schedule for these unique screens will drive peoples’ desire to visit the centre, and keep coming back.”
intu continually test new technologies and develop exciting digital campaigns that enhance brand engagement, footfall and dwell time, making the Epoch screens an ideal solution for their venues. These dynamically different screens are not only the first of their kind in the retail market, they drive innovation and reinvigorate the Digital Out of Home landscape in the UK.
Roger Binks, Customer experience director, intu, commented, “Large-format LED screens are prevalent at premium malls and city centres across the UK, but the Epoch’s dynamic movement allows brands to engage with consumers through a more immersive, memorable advertising experience. At intu we’re focused on delivering compelling experiences for our customers and the addition of Epoch screens allows brands to have fresh channels for interaction with shoppers and to create conversations, adding a new element to the customer experience.”
Managed through media owner Limited Space the first DOOH campaign has launched on the intu Epochs to promote the release of Despicable Me 3.
New screen experience launches at intu Lakeside and intu Metrocentre
Intu have brought the ‘mobile experience’ to the malls of intu Lakeside and Metrocentre through the launch of four Epoch screens in central atrium areas, providing new focal point for customers at both centres.
Roger Binks, customer experience director, intu, commented: “Digital innovation is part of the way we do things at intu and this is the latest example of how we’re using new technology not currently available anywhere else in the UK retail market to help brands flourish and make our customers smile.”
Through a partnership with ADI, Epoch screens will also be installed at intu Braehead and intu Merry Hill as part of intu’s wider customer experience strategy.