10 July 2017
The Beacons at Highcross Leicester has been voted Best Retail/DOOH Project at the Install Awards 2017. Recognising excellence across the entire AV industry and focusing on stand-out projects and the people behind them, The Beacons impressed with its high level of technical innovation and complexity.
The immersive digital sculpture, which incorporates seven towering LED totems, was commissioned by retail property owner-manager Hammerson, who wanted to create a playful, engaging and interactive public art piece in central Leicester.
Watch the project video here
Initial design concepts from the Society of Cinematic Architecture (SOCA) and Levitate architects were turned into a dynamic public art experience through custom manufacture and installation by the ADI team.
ADI produced bespoke LED tiles for all seven totems featuring a chamfered design to create a seamless edge to every surface. When combined with a custom content management system – also co-ordinated by ADI – digital content smoothly flows across the entire installation and creates a different viewing experience as you move towards and around the totems, while integrated sensors on each face create interactivity and trigger content changes depending on proximity of people.
As part of a project managed solution ADI installed the totems and undertook extensive groundworks and preparatory works at the busy city centre site. ADI’s in-house team also provide lifetime support for The Beacons with on-going service and maintenance to optimise the installation.
Public art for the people
Local agencies, artists and colleges are involved in creating content for The Beacons, which have displayed a vast array of programming to celebrate events such as World Culture Day, Comic Relief and Christmas. Tina Barton, Community Manager at Highcross Leicester, has been instrumental in this process, working with local charities, groups and companies to raise the profile of important initiatives and create a focal point to showcase Leicester through a continuous schedule of fresh, engaging content.
“With a number of new restaurants recently opened in St. Peter’s Square we wanted to use the public space to create something unique and engaging for shoppers. We wanted something really innovative that would put Leicester, not just Highcross and St. Peter’s Square, on the map.”
“We’re very keen to encourage the community and institutions in the city to engage with the sculpture and we have a real opportunity to show how something so original can add value to a public space and businesses in the area.”
Jonathan Brooks, Asset Manager, Hammerson