Football Business Awards 2017

ADI Shortlisted for 3 Football Business Awards!

8 September 2017

Dan Gray

Marketing Officer

We’re very happy to say that ADI have been shortlisted in three categories at the 2017 Football Business Awards. We’re lucky enough to have won a variety of honours at the ceremony in previous years and this time around we’re finalists in the following categories:

  • Best Business Serving Football
  • Best use of Technology in Football
  • Innovation Award

The work we’ve done with Supponor over the past twelve months is a major influence on our nominations in the technology and innovation categories. For nearly three years we’ve been working together to develop our Virtual Hybrid perimeter digiBOARD LED technology, which makes it possible to virtually overlay the perimeter brand messaging seen by different audiences watching the same live match.

Virtual Hybrid delivering multiple brand messages in a live Bundesliga match

With a system already installed in the Premier League, and the majority of new systems installed by ADI all easily upgradable to Virtual Hybrid technology, the market is shifting towards the next generation in perimeter LED technology.

We’re up against some very strong competition in every category but we’re delighted to be in the mix amongst some very high calibre nominees.


Article author

Dan Gray

Marketing Officer

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