11 September 2017
August saw the unveiling of two new giant curved superwide LED screens at West Bromwich Albion’s Hawthornes stadium. The two screens, manufactured and installed by ADI, measure a huge 118sqm each, which, when combined with the new S-Line perimeter display, mean the club has installed nearly 500sqm of new LED in the stadium over the summer.
Completed ahead of the Premier League match against Stoke City, the new curved LED screens feature ADI’s Virtuality technology, specially designed for sport, to offer a richer image quality for fans in the stadium.
The cinematic aspect of the new displays offers an enormous canvas through which to communicate with fans and deliver match enhancing information. Because of its superwide format, the display can be segmented into multiple zones, meaning that the match feed and replays can be delivered alongside social media, partner messages or live match data.
Content for the screens will be controlled by ADI’s dedicated matchday production team from our SportsHub operations centre, which is connected to the Hawthorns via ADI’s Live Venue fibre network. This offers the club and fans high quality matchday production from an experienced team of creatives ant technical operators.
The installation of the new screens is part of our commitment to enhance the matchday experience for fans, and the superwide format allows us to do that by giving us the flexibility to do so much more than we ever could before. ADI’s screens, and the content they deliver, dramatically transforms the stadium experience and creates a platform that delivers greater value for our fans and partners.
Simon King, Chief Commercial Officer, West Bromwich Albion
For information on ADI’s stadium technology, including superwide stadium LED screens, learn more here www.adi.tv/sport