Westgate Oxford

6mm Outdoor LED screen

Westgate Oxford

6mm Outdoor LED screen

Newly launched Westgate Oxford unveils ADI Screens

Creating a seamless digital experience at Oxford's new premium retail and leisure destination

6 December 2017

Gemma Edmondson

Marketing Officer

Oxford’s new premium retail and leisure destination, Westgate Oxford, has invested in two ADI screens to create a seamless digital experience. Installed before the centre’s official launch on 24 October 2017, the new 6mm screens are strategically positioned to maximise reach for advertisers, with Nespresso, Vauxhall and Goldsmiths amongst the first brands to display content across the new DOOH sites.

The move forms part of Landsec’s strategy to use technology to enhance the guest experience across its portfolio of retail and leisure destinations which includes Trinity Leeds and Bluewater. In Westgate, which Landsec developed with Joint Venture partners, The Crown Estate, this involves a high-speed internet infrastructure across the whole centre and real-time car park capacity tracking on their website to counteract congestion issues through the city’s narrow streets.

Double DOOH Solution
ADI worked directly with BDP Architects to design, manufacture and install the custom 21.6m² and 10.4m² sized screens. Both feature a thin bezel frame and incorporate ADI’s own Virtuality outdoor 6mm product, which was specified due to the high brightness environment and partially open architecture of the venue.

Located on the mid and top levels of the centre, close to anchor stores including John Lewis and Superdry, the portrait displays join 10 other ADI screens within JC Decaux’s M-Vision network, providing dynamic digital advertising platforms in premium malls across the UK.

See the screens in action https://www.youtube.com/watch?v=6T0U5x8XfVU

“When we looked at customer experience holistically across our retail destinations nationwide, we found an opportunity to create a more seamless digital experience for customers. With high speed internet connectivity throughout the centre, Westgate Oxford was fantastic testbed to trial new digital opportunities for big brand advertisers. Given ADI’s expertise in the market we were confident they would create screens that would be completely tailored to our requirements, while delivering incredible impact for our media clients. ADI’s ability to support and maintain our investment for the long-term is also a huge benefit.”

          Erica Carr, Advertising and Brand Partnerships Manager for Landsec

Both LED screens are owned by the venue; like the majority of ADI’s shopping centre and retail clients Westgate Oxford have chosen a model of ownership and investment in order to bring long-term value to their centre and maximise media revenues.

Drew Burrow, ADI’s Business Development Manager, adds, “With our ability to create and support completely custom screen solutions – which are always built around each individual venue – we were pleased to be the chosen supplier for Westgate Oxford, having proven the quality of our LED installations at other Landsec sites including Bluewater, Southside and St. Davids.”

Article author

Gemma Edmondson

Marketing Officer

Back to blog home

Solutions we supplied